JOOP! – Cinematic UGC Campaign
With less than a day to plan, we moved fast—turning an idea into action for JOOP! in a cinematic, exploration-driven UGC-style shoot. Teaming up with Berlin-based influencer Leon Schulz, we captured movement, style, and spontaneity in a way that felt real and immersive. The final piece wasn’t just engaging—it was strategic, launched as a paid ad to drive impact beyond organic reach.
